Extreme Pita Franchise:

So you want to be a Purveyor of the Pita? Well, you've come to the right place. You can rest easy knowing this is a business with staying power. In fact, next year, Extreme Pita celebrates 10 years of the "power of the pita!"

And we're successful at it. We've got nearly 200 locations throughout Canada and the U.S. with continuous strong growth. Moreover, the National Restaurant Association projected sales of $134.2 billion in the Quick Service Restaurant category. (This according to the 2005 Restaurant Industry Forecast).

Why Extreme Pita?
A lot of restaurants out there offer items that are fried within an inch of their lives. Extreme Pita has the right concept at the right time, because more and more consumers are looking for a fresh, fast, healthy alternative, something we have been doing since we opened our doors.

• Store design & construction - Our stores are designed to showcase our product and offer customers a comfortable setting full of energetic staff and great food. Besides that, the stores look cool. The architectural and engineering drawings provided to franchisees are customized and ensure that our own high standards are met.

• Training - You'll receive a comprehensive 4-week training program commencing at our training center in Toronto, Ontario including hands on in-store training and on-site open support at your store location during your first 10 days of business. You will learn about all aspects of owning and operating your own store - employee training, nutrition, customer service, food ordering, safety and more!

• Marketing, Advertising & Ongoing Support - Once you've completed a pretty rigorous approval process (hey, we can't just let any Tom, Dick or Harry run an Extreme Pita franchise!) we'll see to it that you have every tool available to make your store a success. Promoting and developing our brand is crucial. You'll get extensive marketing training, a user-friendly marketing manual and promotions & merchandising support. We also assist in developing and executing an opening advertising strategy and seasonal campaigns. We'll even send field reps out (it's an ongoing thing!) to offer suggestions, answer questions, consult, and provide continuous support.

• Volume Buying Power - We've got some pretty impressive buying power, too. Because of our volume, we can negotiate lower prices from vendors for our franchisees. And that means you get more time to focus on your store.

We're dedicated to our product, to our franchisees and to our customers - making Extreme Pita an extremely reliable company to do business with.