
Ann Arbor , MI – Children’s Orchard is making retail history,
merging two supposedly incompatible concepts into one new, highly
successful niche category: “upscale resale.” As the nation’s first
franchise of gently used and new name-brand children’s clothing and
products in a unique, upscale boutique environment, Children’s
Orchard has nearly 100 thriving locations in 23 states, selling 5
million items to approximately 1 million customers each year. Upon
entering a Children’s Orchard store, two “wow factors” immediately
emerge: customers are struck by a classy atmosphere filled with
quality products, and they are thrilled to be handed cash for items
their own children no longer need. “From a consumer standpoint, our
concept strongly appeals to parents because we help them afford
fashionable, quality clothes and other products for their children,
and at the same time we pay cash or give them store credit for
quality clothing, toys, cribs, strollers and accessories that their
kids no longer use,” said Taylor Bond, Children’s Orchard President
and CEO. “And entrepreneurs are attracted to our franchise
opportunity because it’s a fun concept that, with the aid of our
business system, is easy to operate,” said Bond, adding that
Children’s Orchard projects to have 300 locations open by 2007.
According to the USDA’s “Expenditures on Children by Families 2000
Annual Report,” a middle-income family in 2000 spent about $165,630
to raise a child to age 18, and the average three child, two-parent,
middle-income family spends $26,940 a year on child-related
expenses. Children’s Orchard, which offers name brand clothing,
toys, equipment, furniture and accessories for children up to 7
years old, helps “takes the edge off” the costs of raising children
by giving parents an upscale environment they feel proud to do
business with. Children’s Orchard also provides an outlet for
charity. Items brought in that don’t meet Children’s Orchard quality
standards for selling can be left at the store for donation to local
organizations serving the needy.
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