
A favorite with customers for over 30 years, Chesters has expanded
across the USA and around the world under the Chester Fried brand.
Which is no surprise since Chesters unique and popular taste knows
no boundaries. Take the completely re-imaged Chesters brand, add
great value and a menu geared to the desires of todays consumer and
youve got a restaurant with universal appeal. Poultry meat
consumption has been increasing steadily since the mid 1970s. In
addition, sales at quick service restaurants (QSR) are projected to
reach $123.9 billion in 2004, an increase of 3.9 percent over 2003,
according to the National Restaurant Association. Chesters offers
potential franchisees a great opportunity to enter the QSR chicken
business with two great concepts - in-line and restaurant in-store
(grocery, travel plaza and convenience stores) locations. They
differentiate themselves from other QSRs by offering a variety of
flexible store layouts at a lower cost for total start-up, flexible
menu options and stores can open within 120 days of signing. |