Aussie Pet Mobile Franchise:

The Aussie story starts, naturally, in Australia Back in the 90s, Ian Moses and Vivienne McIntosh owned a bed and breakfast in the Hunter Valley, New South Wales, Australia, and they found themselves hiding their Jack Russell Terrier and Golden Retriever from their guests because they had a busy lifestyle and never had time to bathe their dogs! Ian and Vivienne utilized the services of a local woman who had outfitted a rusty old van with a bathtub. From that simple idea of a bathtub on wheels, Ian and Vivienne developed the Aussie Pet Mobile concept and soon brought the business to America. Since 2000, the company has grown to nearly 200 units awarded in 16 states, with more on the way! The team of professionals supporting the franchisees has grown to include a National Trainer, the Operations staff, the trailer design / production team, advertising and PR agencies, the National Call Center (1-800 PETMOBILE) operating 24/7, 365 days a year and regional trainers around the country!

Industry Opportunity:

Americans absolutely love their pets, and they are seeking quality pet services that offer time savings and convenience. These facts are driving the incredible growth of Aussie Pet Mobile, the only nation-wide franchised concept offering mobile pet grooming, a one-of-a-kind, exciting business in the $31 Billion Pet Industry (up from $16 billion in 1992).

Fast Facts!

• Aussie Pet Mobiles business is uniquely positioned to exploit long-term, predictable trends in the U.S.

• The Aussie system thrives in all climates - our franchisees have operated successfully, even during the winter of 2002-2003, one of the worst in decades.

• No real estate means quick start up!

• There are no national Aussie Pet Mobile competitors and no franchises competing with APM - only fragmented mom n pop operators (many of whom are booked solid!)

• APMs turnkey operation includes great technology to help manage scheduling, routing and customer database

TRAINING

• Available at headquarters: 3 days

• In-field training for groomers, 2 weeks; ongoing training for advanced grooming

ONGOING SUPPORT

• Newsletter

• Meetings

• Toll-free phone line

• Grand opening

• Internet

• Security/safety procedures

• Field operations/evaluations

• Purchasing cooperatives

MARKETING SUPPORT

• Ad slicks

• National media

• Regional advertising